National Portrait Gallery | Motion Design
This major new exhibition explores the extravagant world of the glamorous and stylish ‘Bright Young Things’ of the twenties and thirties, seen through the eye of renowned British photographer Cecil Beaton. It will bring to life a deliriously eccentric, glamorous and creative era of British cultural life, combining High Society and the avant-garde, artists and writers, socialites and partygoers.
We were asked by the NPG to create a promotional advert for the exhibition along with a series of talking head films that would go into further detail about the exhibition and Cecil’s life.
Our concept for for the promotional trailer was glitz, glamour and fast pace. Just what it was like at the time of the Bright Young Things. Cecil also lived his life at such a frantic pace.
We had to build this ad from scratch and the only assets we had were the photos from the collection. You’ll see screenshots below off how we build the 3D camera model and then created the transition into the world of Beaton. One other aspect of the brief was to adapt the trailer for four different formats. 16:9, 4×5, vertical for insta stories and a format for a large internal screen in the gallery. Below you’ll see the 16:9 and vertical versions.
You’ll notice in the ad that there is a quote broken down into sections. The quote reads
‘ALWAYS TO BE MOVING THAT’S THE THING.
WE MUST MOVE ON. WE MUST MISS NOTHING.
WE DAREN’T RISK MORE THAN AN HOUR
OR TWO IN SLEEP, IN CASE SOMETHING
HAPPENS WHILE WE AREN’T THERE …’
We were also asked to create a mini film series looking at the life and work of Cecil Beaton presented by exhibition creator, Robin Muir.
Intro and Beginnings
Society at Play
Fall and Raise